Abel Pardo is from 2010 a WSI Digital Marketing Consultant.
Professor of Marketing at University of León, Abel Pardo developes his main efforts in Digital Marketing, Market Analysis, Commercial Management and internet Bussiness. WSI León: Why a webscan is necessary
Webscan and promotion
Hence when developing a website and a SEO strategy, the owner of the company, the internet marketing director or the responsible of communication has to have some clear ideas about what’s what they’re looking for.
Brand strategy: WSI León
First, promoting director has to suspect that a website is one of the main inversions that a company should do. That appears that everything must be accurate and adjusted to the brand company standards. A horrid designed website can destroy the brand image offline and this will be a significant problem. If we got a brand like WSI León, it is necessary to develop a whole internet marketing strategy around it.
Second, it’s required that brand colours, typography and other elements respond to a unified policy. It’s not an excellent idea to develop a different colour strategy online and offline because that sort of actions will bug and confuse the visitor.
Colors and their significance
It’s been showed clearly that colors have a vital part in visitors ‘ actions. A site should have the brand ones but also others that will be acclimatised to the kind of visitors we’ll have. If colors are not the rigt ones, the visitor will not convert into customer and customers will nor convert into clients.
In our example, WSI León can have a purple color from Leonese Kingdom or / and light blue from WSI (WSI España or whatever). If you do SEO León like one of your keywords you have in mind Leonese colors.
A bad choice of our internet site colours can spoil a inversion and give a confused sensation to our visitors, so professional steering is really commended when a company is going to develop a presence in the web or in social networks
Some little tips: Internet Marketing is the key
It has been said that if sites have a contact number in the top right of each page (WSI León, in this example) and a small contact form to each page where it’s wanted to capture a website conversion, leads from internet site visitors could go up by at least 5 times.
So you remember, do a webscan, develop an Internet Marketing Strategy, make SEO, like we told you with SEO Leon, select the colors and try, reform, try, reform.
