SEO: The simplest way to have a good placement in Google

One of the sentences we have continuously listened is “Content is the king”. Well, that’s correct, even if when Digital marketing Advisors talk about Posicionamiento SEO we always think on links and content. You know the “love” I need to Panda, so this data actually liked to me.

In this sense, I’ve found an exceedingly interesting Infographies with info that would like to share with you talking about interesting concepts for Marketers.

SEO must and must not

Whether or not that’s a huge enticement, Marketers must avoid paid links. A lot have been declared about this fact, but reallity is if some compnies, high level firms, can’t explain their number of links without making a paid links campaign, the firms we’re employed with aren’t those ones.

In the other hand we have Social Media links building like Google+, and this is a good way. Sharing content, good content, getting Likes, we are growing, we are sreading love, and we are gaining visitors, buyers, clients and ranking in Google.

Here we find some straightforward rules for improveing our placement in search engines like Google, Bing or Yahoo!

• Check your bold, italic, and caps in your texts
• Don’t abuse in the utilisation of your keywords, because Google is/are now sending back results that appears as inflated or not developed for humans.
• Use rationally your keywords in your titles, by the way you should control also your keywords in your tags like description.

All these things should be mixed with an active “life” outside of the web, that is, it is very engaging to be listed in directories and to have links from other websites, especially those having a solid reputation and high Page Rank in Google. This is the best way for getting good positions for our own website.

Have a nice time!

Abel Pardo Fernández

WSI León: Why a webscan is necessary

 

Webscan and promotion

Klout: A key for success in Digital Marketing Analytics

Internet is a science where everything must be measurable

This is the esence because of Klout is born for digital marketing analytics. When folk haven’t got anything quantifiable for showing others there begin to be a problem.

Why someone is more crucial than another one when we are talking about social media or who is more influential about a determinated subject is something that Klout wants to respond.

Reasons due to them Klout rules

A vital choose for many people inquisitive about having good scores in Influence and show them to everyone. All of us know that Klout is in the middle of the polemic. there were a lot of posts comments tweets andI like it due to that.

The results are folks desconnecting talking about intimity and worried mummies about their children’s privacity.

New solutions were needed and Klout chaged some things.

Let’s see whether that’s enough or not. Issues with Klout Its new algorythm appears like a Russian mountain where some days you’re at the very top and next day at the bottom.

Last weeks Klout recognised that they weren’t taking in count social media networks like Facebook But now there are plenty of new features for pleasing everyone.

So, that is the reason due to most of us have seen how our Kloutscores dropped and went up again. Cool!

Klout in your Digital Marketing Plan

A Digital Marketing expert need to check everything to manage everything and like we say this is a proven fact to check everything.

A Digital Marketing Plan has to develop a place for Marketing Analysis, and Klout can be an interesting tool for doing it. How can we know if we are doing it OK? Maybe Klout can give us a hand and then we can know it… or at least, it’s more than nothing.

Klout promised us that they could measure our influence in the net and the influence of our neighbors. Wow One item less for concerns! But Klout does not convinced everyone. Their algorithm was a kind of monster like Dracula often loved occasionally hated.

What can we do?

There’s a Social Media alternative choice to Klout. Here people can check its own influence and make it public. It’s name Flout an authentic revolution in influence scores. If you do not you like your Kloutscore. Then try it, or you always can visit BM Formación gratuita (education free of charges) and look for a course that will explain you that!

WSI Aigen Digital Marketing

Last weeks I’ve been developing a Web technique for a Spanish business about cursos subvencionados, a form of training for employees paid by the goverment in Europe.

The requirement they present in their digital marketing strategy is how to promote in the world wide web the activities they are offering to their clients and how to promote the services they propose to their training target.

Methodologies for Online Training

Primary step for a Digital Marketing presence is to grasp the methodology. Methodology based on active learning techniques and tactics. These techniques are focused on scholars and adult workers and promote the full involvement of each, valuing and validating their experiences.

So, participants and feedback help to buttress the process of self-training activity. They have courses in-house training home-based learning multimedia courses e-learning and training through our virtual school room that may be nearly promoted.

That must be specified in our Digital Marketing Plan.

Engaging item: A virtual Campus

Virtual Campus for Online Courses

The Virtual Campus is a space where wroks the e-learning platform. Here can meet students with teachers, tutors, coordinators and other personnel involved in the course.

They share information and develop online activities of the course. In addition to the proposed training materials for the  courses, users should find in an online campus method for developing their skills through the Internet.

• Personal guides
• Chats and Forums
• Assessment Tests
• Chat rooms for teachers and pupils
• Internal messaging for all the community
• Extra Materials
• Satisfaction survey
• Analysis of quality for the courses

This training system is based on a mix of action and self-learning tutorial thru the employment of multi-media and interactive learning resources prepared in the virtual classroom.

Good points for Online Learning

• Flexitime and permanent access to the Virtual Area 24/7
• Access the course from any place
• Updated materials with the newest technologies
• Giant volume of info for all the courses
• Consistent updating of the information and content
• Time for learning adapted to each student
• Straightforward to operate and use
• Reduction in training costs for using platforms
• Constant assessment and customized teaching

With these tools the Digital Marketing Plan for a business must involve employees with our online strategy.

How should it be done? Just offering top quality resources and give the right answers to their wishes.

Social Media: Present and Future

I have my owm Google+, called Abel Pardo Fernández (remember, Google don’t let pseudonims or false names!) but, what about our brands? Google is one of the latest social media and the one that grew up in a fast way in less time. Now Google is adding everyday more features for gaining market quota like Youtube integration being one of the more interesting ones Google Pages.

What Google Pages is Google was developed as a network for individuals with name and surname where nicks where not authorized. In this sense Brands Business Organisations and collectives where not allowed to sign for a Google account.

Brands in Google+

Google was purely for real people so yes there were exceptions none could stablish a brand profile like it might be done in nets like Facebook or Twitter. True name only have been Google’s policy from the start in this network but it’s fact that this policies were damaging its development.

Solution? To let brands to start an account what implied different changes for Google new logo new try for attacking the domination of Facebook and new campaigns where the result of this digital marketing strategy.

Google+ or not?

Is it for my brand? It could be. Now none knows what Google is for and everyone probes it like if they were using Facebook Twitter both or acombo. My recommendation is to create an account just now by two main reasons. First for having your own brand there like a brand policy, second, it’s interesting and helps in your social media strategy.

Google Pages in a Digital Marketing strategy

Then it’s free so you have to take in count time and resources your business is going to spend there. There are some questions in your digital marketing strategy about if a brand really wishes a Google Pages account or not.

What are you going to do in Google Pages?
What are your objectives in this network?
Is it going to be positive for your brand?
What kind of profit are you going to take?
How many time cash efforts are you going to invest in Google?
Is your ROI going to be acceptable or merely a joke?

Abel Pardo Fernández recommendation

If you are unable to answer any of the questions made above or the answer for the last one is not positive then you do not need to spend your time in Google Pages. Remmeber, I got two, the first one for Abel Pardo Fernández and the second one for Aigen Digital Marketing.