There are some people that didn’t like Panda, the procedure for SEO efforts. It was one of the causes that produced that may websites fell down, even if web designers didn’t do anything wrong.

Now Google presents its “Penguin”, a new process that will guide our searches and our “SEO” efforts for getting better ranks for our keywords in this search engine.

The penguin, a new icon

First the name. And when something has a new name it promoting it wants to say that their producers need to spread the sensation that they were working in a new service or product from an old system. Google isn’t an exception.

Penguin wants to let us know that Panda is dead and the new procedure came to life. Yes, but how and why. There are tons of information regarding how Penguin influenced SEO workers and many of them are coincident: Do you remember anything about content? Perhaps you should forget it because Penguin is not his best chum.

SEO - Search Engine Optimization and content: what is important and what is not

Some people were talking about it, about Search Engine Optimization, about digital marketing, digital promoting, internal links and external links. Everything was a cause for changing in SEO, but Google just did it and nothing changed in Panda because Panda, simply died. Is it correct that web sites with a tiny content increased their rankings?

It might be possible, and other internet sites with tons of original content can be thrown to the bottom of Google.

How could it occur? Because of Penguin.

Now, it was recommended that we have to have a lot of external links pointing to our website not just with our desired keyword, but with other ones. Also , like always, it has been told that to have your name in the URL can be bad or good dependent on the income links or the men and women that chat about it.

Everyone heard this sentence when we weren’t as old as we are. In that times not such a long time ago, having the best info was a key for success.

Today, in the Digitised Media Time, we have total access to all of the information in the world , just with a but. We have tons of information and need to choose just the one we need. Even in concepts, it’s quite difficult: SEO, PPC, CRM, GPS… Do we know everything about that?

Business and consumer preference research

Here we say that one of the most significant things for making choices is to have the appropriate info. First to know, then to act.

At that point, it’s taught that there are two most important sources for having the data. First is internal, second is external. First comes from Promoting Mix, 2nd comes from Selling Intelligence Systems (MIS).

The query is: This is concept, are we applying as digital marketing advisors the speculation that’s being taught in our varsities or it is simply something for learning and then everything will be forgotten?

Marketing Plan

When developing a (Digital) Selling Plan we need info. Info about the market, information about our competitors, information regarding macro and micro environment. Do we know how to get the info or just we suppose it?

I assume entrepreneurs and little and middle sized business, when developing a marketing plan if almost all of times forgets these simples steps and fail, but there are far more perils that a safari park.

The possibility is to get such a number of information than can’t be processed or ultimately it isn’t helpful at all. This implies a loss of cash, time and resources and can be even worst that don’t do anything.

Solutions

1. Define the difficulty or opportunity
2. Define your aims
3. Select the kind of research
4. Planify the sample
5. Develop the work
6. Investigate the information
7. Results, comments and conclusions

If we take in count these easy steps, we can have a good market research dossier and then, planify what we have to for having our Digital Marketing Plan.

Education in Africa and Digital Marketing: Blue papers

There were several actions talking about education in Africa. Many of them had an agenda inviting participators to spot the lessons to be drawn from the development of education over other decades by renaming feats and failures.

Their scope was to develop recommendations adopted at previous conferences and to know if that proposals had been implemented.

Digital Marketing Plans should be prepared for education in Africa. Is this real? Let’s see it.

Good points: Meetings and suggestions

Conferences about education in Africas founded almost all of times that it’d be handy to reference material in documents provided by other instances.

These were the key working documents that studied, by example, the development of education in the 1980s, the development of education in Africa from a probabilistic review or the impact of new technologies like Internet, Digital selling, SEO or Pay per click in some countries.

Online learning in Africa: A solution?

First is to select interesting features. This have to be donde with the remit of getting solutions that may be applied in this Continent, and not only for filling dossiers or resting as suggestions. What about Online Marketing strategies?

It’s quite fascinating the content of some congresses who discussed the key features of the academic situation, viewed against the social and businessbackground of the 1980s.

Then it may be necessary to study if that appeared as the following from these documents: the harsh adverse impact of the economic and social crisis on academic development in face of the challenge of democratisation and relevance; tutorial growth inhibited in both quantitative and qualitative terms by the tendency for the sector to stagnate or regress; cutbacks in resources allotted to the education sector; a degeneration in teaching and learning conditions.

Digital Marketing in 2010s

How can affect to grasp it the development of new programms? Can we apply the results and proposals? These are the questions that programms in Africa have to answer in this sense and about online education. Africa is much more than a Safari Park.

New technologies are here and online learning can be a very good option.

TweetEffect: Gain and lose in Twitter

Twitter is a social media network but it’s also a very helpful working place. This implies that we have to measure all our activity there.

Also, we guess that twitter has a high rate of instability talking about followers: a lot of them  join and go out every hourin our table, but some of them were unknown because of that: if one joins and other goes out, the total will keep equal.

can we know how many are joining and how many unfollow us and when?

Yes, the tool is TweetEffect.

Setting up in Twitter

Just connect with tweeteffect.com and you’ll find this webpage:

Now we have to insert our twitter account and click on “Tell me about my effects!”

Followers and unfollowers: the answers

In the next webpage, it can be seen some information about how many followers and unfollwers we had:

We can see

• number of updates: 200,
• won followers: 17 times
• got followers: 17 times.

You can get the badge if you like to show it in your  website just clicking in the button “get this badge”.

Now, you can have an idea about your win/lose ratio, but the tool provide us with more interesting information testing your activity in twitter. Do you believe in SEO and SEM? This is a very useful analytict.

Twitter: win and lose followers

When you scroll down the site, you will find information like this one:

Now you’ve a timetable with the actions in your twitter account and the results about your  followers and unfollowers . In my account @wsiabelpardo you can see what were the post I wrote and when I was followed or unfollowed and remeber that you can fin all about Digital Marketing in Aigen Digital Marketing.

Pro vs Family & Friends

When you’re going to the next level in Digital Marketing, your social networks couldn’t be a copy of your personal ones. Your methods, posts, dedication and attention must have an objective, must be measured, tested and focuses for getting profits.

Are you in the social media policies because everyone is or because you understand what to get from them. The answer is quite vital, because everything in the net, and outside it, needs to be an objective, a plan and a development, from SEO to PPC, from web design to social networks.

This is the sole way we will control everything, we can test new processes, new releases or trying new angles. There is the time for using analysis, and for changing the steps we gave that do not work.

Social Media: Professionals time

Everybody have to and can develop its own social media policies. Everybody can’t develop its professional social media strategies. A firm a brand, is enough critical for not to let noobs to develop its public image. Here comes the Social Sedia Consultant, that might show you the simplest way for improving your results in social work and will get for you the maximum profit from them.

SEO strategies

If a non-professional developes your website, your S.E.O. strategies or you pay per click campaigns you’re risking the present or future of your business, and this is a bit, for telling softly, dodgy.If you’ve got a business, fifteen percent of your time should be for past, sixty per cent for the future ans 25% for the future. The most significant difference between success or not is solely to think in the long time, measured in years, instead of short times measured in days or in weeks. Perhaps your small cousin is not prepared for this type of work.

Specialised companies in Digital Promoting offer these services. Your business deserves a pro social media methodology, developed by the world leader company in Digital Selling.