Redes de comunicación Social: Herramientas

Los usuarios de Twitter saben que hay tres hechos importantes al desarrollar actividades en la red de 140 caracteres: retweets, repeticiones y Menciones.

Una mención es, simplemente, cuando otras personas están hablando de ti y poner tu nombre, en mi caso Abel Pardo Fernández se debe cambiar por @ wsiabelpardo, mi identificador de twitter. La inclusión del símbolo @ se mostrará este tweet en tu muro, incluso si no eres un seguidor de ese usuario.

Puntos de interés: ¿Quién habla de mí?

Medidores de la influencia en redes como Klout tienen en cuenta quién y cuántas veces se menciona o se ha mencionado a alguien en Twitter. Este es un punto interesante para los seguidores de Klout debido a la importancia de estos criterios en su Kloutscore global.

Además, es una gran ayuda para saber qué tipo de personas está en tu red y la fortaleza de sus vínculos con la mención de que los usuarios.

Mentionmapp: Mapas y menciones

Mentionmapp es una herramienta gratuita que le permiten saber quiénes son sus mentioners, cómo son sus vínculos e incluso cuáles son sus hashtags fuertes en este juego.

Sencillos pasos para la conexión

Al llegar a mentionmapp, verá una ventana similar a esta:

Ahora, basta con insertar el nombre de su Twitter y este es el tipo de mapa que vamos a encontrar:

Como puedes ver, mi nombre está en el centro en azul que muestra mis principales mentioners: @SmartBoyDesigns, @AniseSmith, @JasonYormark, @KylePlacy y @Netster23.

También podemos ver algunos de los comentarios a través de sus hashtags. La importancia principal para mí es, obviamente, # internetmarketing, sino también # socialmedia y # FollowFriday y # mombloggers (gracias a las mamás!!!).

Otras características de Consultores de Marketing Digital

¿Qué podemos hacer con esta herramienta también? Una de las cosas, no sólo para los vendedores digitales, sino también para las personas interesadas o de los curiosos. Si hacemos clic en el enlace derecho, se pueden ver sus conexiones como se muestra aquí:

Es muy útil saber cuál es su ubicación en su red y lo que otras personas están en ella. Puede ser muy útil para ver un nexo interno entre una red y sus amigos.

To build your website: an important decision in Digital Marketing

5 questions for having a quality Website

 1. Choosing a good domain name

When selecting a domain name we have 3 factors:

• It must be identifiable by our visitors
• It should be short
• It suits our Search Engine Optimisation strategies

To do this we have options:

The first one is when the needed domain is free. We can buy it for a bit less than 10. The second one is already occupied which is available if we can evaluate the purchase and if it is we will make an offer to the owner.

We have to value very well if the price we are ready to pay for a domain is adequate and we must study the degree of development of our digital marketing plan thru the selected name and the quantity of visits that we get through this name.

2. Name Registration

We need a first line company. This company must provide you the opportunity to buy available addresses and the chance to provide an amount in case they have ownership.

It’s crucial to choose a supplier with keen prices. The procedure have to be simple and fast its discharge so we will be able to save the cost of search and comparison centralizing our domains there.

3. Conversions

A good site is devoted completely to prospect-customer conversion.

Its design must be tasty and the profiles  not more than 3 well outlined but the name must connect to the content. Taka a look to this design for a ONG Senegal.

4. One domain or more domains

Following our strategy for choosing the name it must not to buy one domain but all the ones that are in the orbit of our company to make sure that visitors who mistyped go to our website.

And don’t forget this is also a must for preventing its purchase by our competition. It’s always sad to notice how they buy similar domains to ours and they drive the traffic that we could have generated to their sites.

5. Social Networks

It’s important to mix this assignment with the policy of social networks /redes sociales. Why It is essential that our site address e-mail and social networks denominations will be similar or even better the same for all of them.

With this easy steps we are able to build all our internet site plan doing it after can complicate our way for success.

Klout and Digital Marketing

1) Digital Marketing: Tracking your results

As a web site wishes to periodically conducting a WebScan to establish what points can be improved and where we will act to get a bit more performance internally our position in social networks can be considered and guide us thru the info that Klout give us.

2) Do you influence anyone?

Klout gives us a picture not simply about our influence in social networks but about who we influence. It isn’t the same to steer Ricky Martin and Britney Spears than influence our cousin and his neighbour.
Are you developing a SEO project? Then you have to be a SEO Leon ranker in Klout.

3) Are you important?

One of the key features this website will offer us is that along with their number will equal a section that shows us where are we important.

Irrespective of what many people only influence or prestige to persuade users it is important this influence would be related to the area where we wish to be a reference or in which your employer should be referring potential candidates.

It is important to understand if we are great influencers about Sicience, Travels or Basketball.

4) Are you active in Social Media?

One of the advantages of Klout is that it permits to keep watch on our own activity. Like in our daily live if we remain inactive in the web we will see how our level of influence decreases.Dou you like Aigen Digital Marketing in Google+?Then you need Klout.

If the information provided isn’t liked by our fans our the quality we provide is not as useful as it should be or it does not meet their requirements our level of influence will decrease.

On the other hand if we’ve got more people added on Facebook we’re going to see how this factor increases and with it our Kloutscore.

5) This is Digital Marketing, everything must be controlled!

From adds in Yahoo to Twitter, followers or friends in Facebook to contacts in LinkedIn, Internet is characterized because everything can and must be tracked. Our “Plan de Marketing Digital” (Digital Marketing Plan) must to do it, and Digital marketing Consultants are the ones that have to develop all these strategies.

Our ability to influence others isn’t an exception and Klout gives us a numeric data to substantiate a scale and compare ourselves with others. Are you ready for this?

Social Media: Present and Future

I have my owm Google+, called Abel Pardo Fernández (remember, Google don’t let pseudonims or false names!) but, what about our brands? Google is one of the latest social media and the one that grew up in a fast way in less time. Now Google is adding everyday more features for gaining market quota like Youtube integration being one of the more interesting ones Google Pages.

What Google Pages is Google was developed as a network for individuals with name and surname where nicks where not authorized. In this sense Brands Business Organisations and collectives where not allowed to sign for a Google account.

Brands in Google+

Google was purely for real people so yes there were exceptions none could stablish a brand profile like it might be done in nets like Facebook or Twitter. True name only have been Google’s policy from the start in this network but it’s fact that this policies were damaging its development.

Solution? To let brands to start an account what implied different changes for Google new logo new try for attacking the domination of Facebook and new campaigns where the result of this digital marketing strategy.

Google+ or not?

Is it for my brand? It could be. Now none knows what Google is for and everyone probes it like if they were using Facebook Twitter both or acombo. My recommendation is to create an account just now by two main reasons. First for having your own brand there like a brand policy, second, it’s interesting and helps in your social media strategy.

Google Pages in a Digital Marketing strategy

Then it’s free so you have to take in count time and resources your business is going to spend there. There are some questions in your digital marketing strategy about if a brand really wishes a Google Pages account or not.

What are you going to do in Google Pages?
What are your objectives in this network?
Is it going to be positive for your brand?
What kind of profit are you going to take?
How many time cash efforts are you going to invest in Google?
Is your ROI going to be acceptable or merely a joke?

Abel Pardo Fernández recommendation

If you are unable to answer any of the questions made above or the answer for the last one is not positive then you do not need to spend your time in Google Pages. Remmeber, I got two, the first one for Abel Pardo Fernández and the second one for Aigen Digital Marketing.

WSI Abel Pardo, últimas tecnologías en Internet

Recientemente desde Toronto Home Office, en Canadá, se ha notificado a todos los Digital Marketing Consultants que nuestro actual website, en nuestro caso WSI Abel Pardo, va a ser renovado y adaptado a las nuevas tendencias del marketing digital y por Internet.

Vamos a contar desde León con la posibilidad de poner a disp

osición de nuestros clientes y visitantes una de las herramientas más avanzadas a través de Internet para poder desarrollar toda una amplísima gama de propuestas en consultoría digital.

Con ello vamos a conseguir que los Digital Marketers de WSI tengamos un punto de referencia en común, lo que sin duda beneficiará a nuestros clientes.