Abel Pardo Fernández – WSI Digital Marketing Consultant

WSI Abel Pardo Fernandez

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Generación de Clientes
Construir la base de datos de sus clientes utilizando las tácticas de Marketing Digital probadas como PPC y SEO
Credibilidad de Marca
Demostrar su experiencia en la industria a sus clientes utilizando Redes Sociales
Comunicación con Clientes
Involucre a sus clientes con Marketing por Correo Electrónico e incremente su lealtad

Combat in the net: Samurai vs Google

Posted by Abel Pardo Fernández On January - 31 - 2012

Google attacks again

Google has just made another of their own. Not content with failing to provide APIs for developers or internet marketing consultants, one of the best allies in making SEO work, Marketing Samurai, have been seriously damaged by the new changes of Google.

The company attacks again with its tinychanges. Issues: Rank Tracker doesn’t go and to make it go on -one of the best tools in SEO- somebody will be charged with a bill.

Not just Market Samurai but best Tracking software areliving in the edg.

Posicionamiento Web

Developmental effects for Internet Marketing

The first effects we’re going to suffer are as always economic ones.

Since one of the great potential offered by Market Samurai and similar software tools was his Rank Tracker thanks to which you might control many keywords likebird or creacion paginas web leon have now fallen from Noble Samurai have been announced that most likely hence sure a newtax wikk be charged for this service and also drop the figure of about  100 a month or what amounts to the same 80 EU Bucks for Europeans.

SEO Working more centered dearer and more professional

In similar circumstances are the rest of the greats of S.E.O in Internet tracking tools like we have noticed so thatinfection suffered by Market Samurai can qualify as a pandemic.

SEO is pricey large companies are reinforced platforms, it’s a key piece for Internet Marketing and is swept at a stroke and not the individual or newbie SEOs but tiny companies will be engaged in obligations which steadily cannot be developed.

Google strikes SEO again and again

Yet in spite of everything Google returns to hit a blow to the market that benefits no one and injures many but also therefore professionalize the market. Like everybody knows their business is pay per click not organic SEO. Is th samurai going to get up and kick again Let’s see in the following weeks.

Google Panda seems to be a dangerous animal. Be careful, Samurai, from SEO Leon we recognise its value.

Abel Pardo, Articles in English, Digital Marketing, SEO y PPC

WSI León and Webscan: The importance of colors

Posted by Abel Pardo Fernández On January - 30 - 2012

WSI León: Why a webscan is necessary

 

Webscan and promotion

To build a domain in an Internet Marketing Strategy is one of the main things, with a webscan, that a company has to develop in its internet marketing plan. Their public image, the door to the world, is opening to visitors, clients and customers thru the Internet.

Hence when developing a website and a SEO strategy, the owner of the company, the internet marketing director or the responsible of communication has to have some clear ideas about what’s what they’re looking for.

Brand strategy: WSI León

First, promoting director has to suspect that a website is one of the main inversions that a company should do. That appears that everything must be accurate and adjusted to the brand company standards. A horrid designed website can destroy the brand image offline and this will be a significant problem. If we got a brand like WSI León, it is necessary to develop a whole internet marketing strategy around it.

Second, it’s required that brand colours, typography and other elements respond to a unified policy. It’s not an excellent idea to develop a different colour strategy online and offline because that sort of actions will bug and confuse the visitor.

Colors and their significance

It’s been showed clearly that colors have a vital part in visitors ‘ actions. A site should have the brand ones but also others that will be acclimatised to the kind of visitors we’ll have. If colors are not the rigt ones, the visitor will not convert into customer and customers will nor convert into clients.

In our example, WSI León can have a purple color from Leonese Kingdom or / and light blue from WSI (WSI España or whatever). If you do SEO León like one of your keywords you have in mind Leonese colors.

A bad choice of our internet site colours can spoil a inversion and give a confused sensation to our visitors, so professional steering is really commended when a company is going to develop a presence in the web or in social networks

Some little tips: Internet Marketing is the key

It has been said that if sites have a contact number in the top right of each page (WSI León, in this example) and a small contact form to each page where it’s wanted to capture a website conversion, leads from internet site visitors could go up by at least 5 times.

So you remember, do a webscan, develop an Internet Marketing Strategy, make SEO, like we told you with SEO Leon, select the colors and try, reform, try, reform.

Abel Pardo, Articles in English, Brand Credibility, Digital Marketing

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