There are some people that didn’t like Panda, the procedure for SEO efforts. It was one of the causes that produced that may websites fell down, even if web designers didn’t do anything wrong.

Now Google presents its “Penguin”, a new process that will guide our searches and our “SEO” efforts for getting better ranks for our keywords in this search engine.

The penguin, a new icon

First the name. And when something has a new name it promoting it wants to say that their producers need to spread the sensation that they were working in a new service or product from an old system. Google isn’t an exception.

Penguin wants to let us know that Panda is dead and the new procedure came to life. Yes, but how and why. There are tons of information regarding how Penguin influenced SEO workers and many of them are coincident: Do you remember anything about content? Perhaps you should forget it because Penguin is not his best chum.

SEO - Search Engine Optimization and content: what is important and what is not

Some people were talking about it, about Search Engine Optimization, about digital marketing, digital promoting, internal links and external links. Everything was a cause for changing in SEO, but Google just did it and nothing changed in Panda because Panda, simply died. Is it correct that web sites with a tiny content increased their rankings?

It might be possible, and other internet sites with tons of original content can be thrown to the bottom of Google.

How could it occur? Because of Penguin.

Now, it was recommended that we have to have a lot of external links pointing to our website not just with our desired keyword, but with other ones. Also , like always, it has been told that to have your name in the URL can be bad or good dependent on the income links or the men and women that chat about it.

SEO: The simplest way to have a good placement in Google

One of the sentences we have continuously listened is “Content is the king”. Well, that’s correct, even if when Digital marketing Advisors talk about Posicionamiento SEO we always think on links and content. You know the “love” I need to Panda, so this data actually liked to me.

In this sense, I’ve found an exceedingly interesting Infographies with info that would like to share with you talking about interesting concepts for Marketers.

SEO must and must not

Whether or not that’s a huge enticement, Marketers must avoid paid links. A lot have been declared about this fact, but reallity is if some compnies, high level firms, can’t explain their number of links without making a paid links campaign, the firms we’re employed with aren’t those ones.

In the other hand we have Social Media links building like Google+, and this is a good way. Sharing content, good content, getting Likes, we are growing, we are sreading love, and we are gaining visitors, buyers, clients and ranking in Google.

Here we find some straightforward rules for improveing our placement in search engines like Google, Bing or Yahoo!

• Check your bold, italic, and caps in your texts
• Don’t abuse in the utilisation of your keywords, because Google is/are now sending back results that appears as inflated or not developed for humans.
• Use rationally your keywords in your titles, by the way you should control also your keywords in your tags like description.

All these things should be mixed with an active “life” outside of the web, that is, it is very engaging to be listed in directories and to have links from other websites, especially those having a solid reputation and high Page Rank in Google. This is the best way for getting good positions for our own website.

Have a nice time!

Abel Pardo Fernández

Pro vs Family & Friends

When you’re going to the next level in Digital Marketing, your social networks couldn’t be a copy of your personal ones. Your methods, posts, dedication and attention must have an objective, must be measured, tested and focuses for getting profits.

Are you in the social media policies because everyone is or because you understand what to get from them. The answer is quite vital, because everything in the net, and outside it, needs to be an objective, a plan and a development, from SEO to PPC, from web design to social networks.

This is the sole way we will control everything, we can test new processes, new releases or trying new angles. There is the time for using analysis, and for changing the steps we gave that do not work.

Social Media: Professionals time

Everybody have to and can develop its own social media policies. Everybody can’t develop its professional social media strategies. A firm a brand, is enough critical for not to let noobs to develop its public image. Here comes the Social Sedia Consultant, that might show you the simplest way for improving your results in social work and will get for you the maximum profit from them.

SEO strategies

If a non-professional developes your website, your S.E.O. strategies or you pay per click campaigns you’re risking the present or future of your business, and this is a bit, for telling softly, dodgy.If you’ve got a business, fifteen percent of your time should be for past, sixty per cent for the future ans 25% for the future. The most significant difference between success or not is solely to think in the long time, measured in years, instead of short times measured in days or in weeks. Perhaps your small cousin is not prepared for this type of work.

Specialised companies in Digital Promoting offer these services. Your business deserves a pro social media methodology, developed by the world leader company in Digital Selling.

Google attacks again

Google has just made another of their own. Not content with failing to provide APIs for developers or internet marketing consultants, one of the best allies in making SEO work, Marketing Samurai, have been seriously damaged by the new changes of Google.

The company attacks again with its tinychanges. Issues: Rank Tracker doesn’t go and to make it go on -one of the best tools in SEO- somebody will be charged with a bill.

Not just Market Samurai but best Tracking software areliving in the edg.

Developmental effects for Internet Marketing

The first effects we’re going to suffer are as always economic ones.

Since one of the great potential offered by Market Samurai and similar software tools was his Rank Tracker thanks to which you might control many keywords likebird or creacion paginas web leon have now fallen from Noble Samurai have been announced that most likely hence sure a newtax wikk be charged for this service and also drop the figure of about  100 a month or what amounts to the same 80 EU Bucks for Europeans.

SEO Working more centered dearer and more professional

In similar circumstances are the rest of the greats of S.E.O in Internet tracking tools like we have noticed so thatinfection suffered by Market Samurai can qualify as a pandemic.

SEO is pricey large companies are reinforced platforms, it’s a key piece for Internet Marketing and is swept at a stroke and not the individual or newbie SEOs but tiny companies will be engaged in obligations which steadily cannot be developed.

Google strikes SEO again and again

Yet in spite of everything Google returns to hit a blow to the market that benefits no one and injures many but also therefore professionalize the market. Like everybody knows their business is pay per click not organic SEO. Is th samurai going to get up and kick again Let’s see in the following weeks.

Google Panda seems to be a dangerous animal. Be careful, Samurai, from SEO Leon we recognise its value.