Abel Pardo is from 2010 a WSI Digital Marketing Consultant.
Professor of Marketing at University of León, Abel Pardo developes his main efforts in Digital Marketing, Market Analysis, Commercial Management and internet Bussiness. Marketing and University: Are you prepared for that?
Like you know, I’m Professor of Marketing at the Universidad de León, Spain, Europe. Do you study marketing? Do you think your professor is not qualified?
If you are a school student, and your field is Promoting, Communication or Advertisement, there are 1 or 2 rules that allow you identify if your teacher wants to see you as a unemployed or simply he/she is not qualified for being a teacher.
Six simple tips for discovering unqualified professors
I propose you 6 straightforward ways for identifying if somebody wants to condemn you and will make you lose time and effort.
1.-Info about media given to you will be at least 15 years old (yes, so you won’t have Problems to spot it as “history of Promoting” instead of promoting)
2.- Advertising in Internet might be to place a banner in Altavista, yes!!! Can you remember Altavista? It was super!!!
3.- There will be no touches on about Social Media: Facebook, Twitter, LinkedIn. What’s that?
4 .- No words about PPC or Search Engine Optimization -SEO- in Google, Facebook or online advertising. It’s more than 25% of marketing spend in the United Kingdom and two digits in United States or Spain, so your Teacher will ignore it!!!
5.- Communication or promotion thru internet will not be taught to you. Scholars must feel that internet sites, Skype, e-mail, social networks or iTunes aren’t utilized for promotion.
6.- Last examination will be simple texts with no dispute about net or online marketing, so you will not think about them if you must to repeat your exam, and people never will study them.
Where do we go in communication and advertisement?
Just now, you can understand why digital marketing benefits might be not generally used by our companies or young unemployment raises 50% in nations like Spain, in Europe. Are we ready for new digital selling plans and quality levels for the universities?
If digital marketing isn’t a matter for scholars, new graduates are not going to be in a position to compete. Bologna plan arrived and open markets in Europe too.
USA students are loads more advanced in these fields. Time to time.
