Abel Pardo is from 2010 a WSI Digital Marketing Consultant.
Professor of Marketing at University of León, Abel Pardo developes his main efforts in Digital Marketing, Market Analysis, Commercial Management and internet Bussiness. Digital Marketing, a key for success
When we are developing strategies in the net, sometimes we forget some concepts or even we change them, using words that are not the right ones and giving different sense to others. Here we are going to explain some definitions that you can find about internet terminology and some definitions that can be found all around the net.
Digital Marketing Plan
Digital Marketing has been told that is the use of sources from the digital world based on electronic signals like internet, digital display advertising and other digital media like television, radio or mobile telephones for the promotion of brands or products to consumers. Here we can find two strategies, pull (the client seeks for the product) and pull, the marketer promotes actively the product.
Internet Marketing or Web Marketing
Internet marketing or web marketing can be defined as the promotion of products, ideas, or consumer goods using the tools that are provided by Internet. So the difference between both is that digital marketing is not just internet promotion, but all other digital systems and in the last times, mobile telephone as one of the main instruments for developing marketing actions.
Online marketing, web marketing or e-marketing are commonly understood as synonyms of internet marketing, and we refer this concept when we talk about it.
Developing SEO – SEM strategies
SEO, or Search engine optimization, are the activities we develop for making our website attractive to web searchers and in this web, getting an organic, natural or free placement in search results that are offered to the surfer.
By the way, SEM, or Search Engine Marketing try to promote our web pages in the search engines with all the possibilities that the search engine give to us, like paid placement called also PPC or pay per click when someone is pais for click in the advertising elements, banners, SEO, context inclusion and all what we can do. It’s important to note that Pay per Click (PPC), a technic that is used also in other contexts, like social media.
WSI Abel Pardo give you the opportunity of developing your digital marketing strategies. Please, contact us for further details.
